"The Green Challenge brings together employees, clients, and partners to take part in a month-long sports initiative, where physical activity is directly converted into financial support for environmental projects."
"Through this partnership, the initiative contributes to forest preservation, including restoration efforts in regions such as the Caribbean region of Colombia."
"Since its launch, the Green Challenge has seen growing engagement year after year. In 2025, 141 participants collectively covered over 53,000 kilometres, contributing to the restoration of 3,000 m² of forest in Bolivia."
"The Green Challenge reflects the company's broader commitment to balancing technological performance with environmental responsibility, alongside ongoing efforts to reduce the environmental impact of digital advertising."
Opti Digital's sixth Green Challenge runs from May 1st to May 31st, 2026, promoting environmental projects through collective physical activity. Participants will walk, run, or cycle, with each kilometre translating into donations for Envol Vert, a non-profit focused on forest preservation and biodiversity. The initiative aims to expand participation and enhance its environmental impact, building on previous successes where 141 participants covered over 53,000 kilometres in 2025. Opti Digital emphasizes the importance of balancing digital activity with environmental responsibility.
Read at Exchangewire
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