"Brevo, a customer relationship management company headquartered in Paris, is now a unicorn - a startup valued at more than $1 billion. The startup raised €500 million in fresh equity funding ($583 million), which will fund its efforts to compete with larger players such as Hubspot and Salesforce not just in Europe, but also on their home turf in the U.S."
"Brevo now has more than 600,000 customers, ranging from small business owners to larger clients such as Carrefour, eBay, and H&M. The U.S. currently represents 15% of Brevo's revenue - one of its three largest markets along with France and Germany. That's not enough for CEO Armand Thiberge, who is planning to spend some of the funding on U.S. growth."
"After joining the centaur club in 2023 when it surpassed $100 million in annual recurring revenue, Brevo has now ticked its goal to surpass €200 million in ARR in 2025 ahead of time, and aims to reach €1 billion in 2030, Thiberge revealed to TechCrunch. That's still far behind Salesforce, which is now targeting $41.55 billion in revenue for 2026."
Brevo raised €500 million in fresh equity and achieved unicorn status to accelerate competition with HubSpot and Salesforce across Europe and the U.S. The company launched in 2012 as Sendinblue focused on email marketing for small businesses, expanded into the mid-market, and rebranded to reflect a broader product scope. Brevo serves over 600,000 customers including Carrefour, eBay, and H&M. The U.S. accounts for 15% of revenue while France and Germany remain top markets. Brevo surpassed $100M ARR in 2023, expects €200M ARR in 2025, targets €1B by 2030, and plans €50M AI investment plus acquisitions.
Read at TechCrunch
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