"More and more people are turning to GoFundMe for help covering the cost of housing, food, and other basic needs. The for-profit crowdfunding platform's annual "Year in Help" report, released Tuesday, underscored ongoing concerns around affordability. The number of fundraisers started to help cover essential expenses such as rent, utilities, and groceries jumped 20%, according to the company's 2025 review, after already quadrupling last year. "Monthly bills" were the second fastest-growing category behind individual support for nonprofits."
"The number of "essentials" fundraisers has increased over the last three years in all of the company's major English-speaking markets, according to GoFundMe CEO Tim Cadogan. That includes the United States, Canada, United Kingdom and Australia. In the United States, the self-published report comes at the end of a year that has seen weakened wage growth for lower-income workers, sluggish hiring, a rise in the unemployment rate and low consumer confidence in the economy."
""Someone may be behind on rent or needs a little bit of extra help to get through the next month," Cadogan said. "That's a function of what's going on in these economies. And what is interesting is that people do step up and support folks in those situations." Among campaigns aimed at addressing broader community needs, food banks were the most common recipient on GoFundMe this year."
GoFundMe has seen a sharp rise in fundraisers aimed at covering essential expenses such as rent, utilities, and groceries, with a 20% increase after a prior quadrupling. "Monthly bills" was the second fastest-growing category, and increases occurred across major English-speaking markets including the United States, Canada, the United Kingdom and Australia. Economic strains in the United States include weakened wage growth for lower-income workers, sluggish hiring, rising unemployment and low consumer confidence. Food banks became the most common recipient, with a large spike in food-related fundraisers following sudden cuts to SNAP benefits during a government shutdown.
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