"There's no question that GivingTuesday, the annual fundraising event started in 2012 by the 92nd Street YMCA in New York City and the UN Foundation, has grown into a force of its own. It is now coordinated by a nonprofit of the same name, and is a nontrivial factor in many nonprofit organizations' annual fundraising. With this year's GivingTuesday behind us, we're taking a look at not just the numbers, but also the stories about our sector that those numbers tell."
"Total dollars donated: $4.0 billion, an increase of 13 percent Total participants: 38.1 million, an increase of 6 percent Participants who made financial contributions: 19.1 million, an increase of 3 percent Participants who gave goods: 13.5 million, an increase of 4 percent Participants who volunteered: 11.1 million, an increase of 20 percent Participants who spoke out about causes: 20.9 million, an increase of 26 percent"
GivingTuesday began in 2012 through the 92nd Street YMCA in New York City and the UN Foundation and is now coordinated by a nonprofit of the same name. GivingTuesday 2025 recorded 38.1 million participants and $4.0 billion donated in the United States, both increases over 2024. U.S. metrics show donations up 13 percent, participants up 6 percent, 19.1 million financial contributors (up 3 percent), 13.5 million people giving goods (up 4 percent), 11.1 million volunteers (up 20 percent), and 20.9 million people speaking out about causes (up 26 percent). The increases indicate growing non-financial engagement through volunteering and advocacy, expanding how people support causes and sustain nonprofit fundraising.
Read at Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
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