Macy Gray's Streamathon: Turning Star Power into Action Against Hunger - Food & Beverage Magazine
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Macy Gray's Streamathon: Turning Star Power into Action Against Hunger - Food & Beverage Magazine
"The idea came during the government shutdown,"
"It's easy to complain, but I kept thinking, what can we actually do?"
"I think politicizing food is a waste of time,"
"People deserve to eat, regardless of what's going on. Basic needs should be a basic right."
Macy Gray launched her first Streamathon as a livestreamed fundraiser during a government shutdown to take practical action. The campaign set a $50,000 goal for the Los Angeles Regional Food Bank and ultimately raised more than $195,000. Gray drew inspiration from classic telethons and adopted a simple, modern format that gathered artists online. The fundraiser emphasized that access to food is a basic right and resisted politicizing hunger. The effort relied entirely on public donations to support local food banks and demonstrated strong public response and community support.
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