Macy Gray launched her first Streamathon as a livestreamed fundraiser during a government shutdown to take practical action. The campaign set a $50,000 goal for the Los Angeles Regional Food Bank and ultimately raised more than $195,000. Gray drew inspiration from classic telethons and adopted a simple, modern format that gathered artists online. The fundraiser emphasized that access to food is a basic right and resisted politicizing hunger. The effort relied entirely on public donations to support local food banks and demonstrated strong public response and community support.
"The idea came during the government shutdown,"
"It's easy to complain, but I kept thinking, what can we actually do?"
"I think politicizing food is a waste of time,"
"People deserve to eat, regardless of what's going on. Basic needs should be a basic right."
Read at Food & Beverage Magazine
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