"Allen's relationship with New Era has always been strong, but this latest move elevates things to an unprecedented level. By becoming an investor, he's ensuring his voice and vision have real weight inside the company. As "Director of Billustration," Allen is channeling his love for football, Buffalo pride, and community outreach into a tangible product: the exclusive 9FORTY® Billustration Team Cap. It's not just another cap drop. This one carries Allen's fingerprints-and the spirit of the Buffalo community-stitched right into it."
"The 9FORTY® Billustration Team Cap isn't just about style. For each of the Bills' nine home games this season, Allen will wear a one-of-a-kind version of the cap, hand-customized by a patient at Buffalo's Oishei Children's Hospital (OCH). The design process kicked off with a special customization party at OCH, where patients gathered to make their creative mark on Allen's game-day gear."
Josh Allen expanded his partnership with New Era by becoming the first athlete to hold an investment stake and the brand's inaugural "Director of Billustration." In that role he helped create the exclusive 9FORTY® Billustration Team Cap that channels his football passion, Buffalo pride, and community outreach. For each of the Bills' nine home games this season Allen will wear a unique cap hand-customized by a patient at Buffalo's Oishei Children's Hospital (OCH). The design process included a customization party at OCH and a live call from Allen to thank the children and hear their stories. The game-worn caps will be signed, authenticated, and auctioned to benefit the Patricia Allen Fund supporting OCH critical care teams.
Read at stupidDOPE | Est. 2008
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