"LIV was entirely reliant on Saudi Arabian money, to the tune of more than $5bn since 2021. The cash burn rate, albeit slowed down recently, has always been unsustainable."
"Without PIF's vast sums of money, the appeal for players will diminish fast. No LIV in 2027 is likely. A tour functioning somewhere in the wilderness or in partnership with others is feasible."
"O'Neil can point to success in markets the PGA Tour has ignored. However, all the mood music within golf is that the PGA Tour has essentially won its battle with a disruptive competitor."
The Public Investment Fund of Saudi Arabia will stop funding the LIV Golf tour, which has relied on over $5 billion since 2021. LIV's current structure, with 14 events worth $30 million each, is unsustainable without this financial backing. Although LIV's CEO Scott O'Neil may seek new investors, the PGA Tour appears to have triumphed over LIV as a competitor. The absence of PIF funding will likely reduce player interest, and the future of LIV beyond 2027 is uncertain, with potential partnerships being a possibility.
Read at www.theguardian.com
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