
"Baboo Gelato, the award-winning artisan ice cream brand founded on the Dorset coast, has launched a £300,000 crowdfunding campaign as it prepares to scale from a regional favourite to a national name. The business, known for its small-batch gelato, fruit sorbets and its hugely popular dog-friendly frozen treat Doggy Doggy Yum Yum, has opened its campaign on Crowdcube. The raise will remain live for three weeks, with investments starting from just £10."
"The business has enjoyed an exceptional run of accolades. Co-founder Sam Hanbury said Baboo scooped two prestigious Three Star Great Taste Awards this year, bringing its total haul to 51 Great Taste stars. Meanwhile, trade sales have almost tripled since 2021, reaching £646,000, aided by a new partnership with a major South West distributor. Doggy Doggy Yum Yum, their non-dairy frozen treat for pets, has become a breakout hit in the fast-growing pet market - now worth over £10 billion in the UK."
"Baboo Gelato operates six seaside outlets across Dorset and sells through nearly 400 stockists, generating annual sales of £1.2 million, with strong peaks during the spring and summer tourist seasons. The crowdfunding campaign offers a range of investor rewards, from vouchers and tote bags to free gelato, lab tours and even the Willy Wonka-style opportunity to design a bespoke ice cream flavour."
Baboo Gelato has launched a £300,000 crowdfunding campaign on Crowdcube to expand from a regional Dorset favourite to a national brand, with investments starting at £10 and the raise live for three weeks. The business produces small-batch gelato, fruit sorbets and a dog-friendly non-dairy product, Doggy Doggy Yum Yum, which is distributed nationwide and has won Best Pet Treat of the Year 2024. Baboo operates six seaside outlets, sells through nearly 400 stockists, generates around £1.2 million annual sales, and has seen trade sales almost triple to £646,000 since 2021 alongside multiple Great Taste awards.
Read at Business Matters
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