"The company announced a £25,000 donation to the UNICEF UK Ukraine Appeal, supporting children and families facing the intensifying winter months ahead. The donation reflects Sends' commitment to channelling business success into meaningful social impact. For the company's leadership and team members with deep Ukrainian roots, this partnership represents a deeply personal mission to support those enduring one of Europe's most challenging humanitarian situations."
"Since the war began, UNICEF has been on the ground across Ukraine, working to keep children safe, warm, and cared for. Today,1.9 million children remain in urgent need inside the country, with 3.8 million displaced and civilian infrastructure under immense strain. As Ukraine enters its fourth winter of full-scale war, families continue to struggle amid ongoing energy shortages and damaged heating systems."
""At Sends, we believe that success holds little meaning if it's not shared," said Alona Shevtsova, CEO of Sends. "As someone with deep Ukrainian roots, this initiative is especially close to my heart. Our team wanted to bring a bit of light and hope to those facing another winter away from peace and safety, one expected to be the toughest since the war began. For us, this is about turning our efforts into something really meaningful.""
Sends celebrates its eighth anniversary on 17 November 2025 with a £25,000 donation to the UNICEF UK Ukraine Appeal to support children and families during the approaching winter. The donation reflects a commitment to channel business success into social impact and carries personal significance for leadership and team members with deep Ukrainian roots. UNICEF remains active across Ukraine, with 1.9 million children in urgent need and 3.8 million displaced. As the country enters its fourth winter of full-scale war, families face energy shortages and damaged heating. The contribution supports UNICEF's Winter Response Plan by providing blankets and clothing and funding mental health training.
Read at London Business News | Londonlovesbusiness.com
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