"We've got about $200,000 worth of incredible luxury villas around the world, Ibiza, Finland, Sri Lanka. There are also products from Philadelphia in the gift bags, from the company Danucera. They are giving the stars their D22 tonic and the Cerabalm."
"Fary says many of the brands involved are female-owned small businesses, and the celebrities can use their platforms to shine a spotlight on small businesses and small brands that can benefit from it."
Oscar nominees in acting and directing categories receive exclusive gift bags curated by Distinctive Assets, a gift-giving company that replaced the Academy's official gift bags discontinued in 2006. Each swag bag contains approximately $200,000 worth of luxury items including high-end fashion, beauty products, and access to luxury villa rentals in destinations like Ibiza, Finland, and Sri Lanka. The gift bags feature products from various brands, including Philadelphia-based company Danucera. Founder Lash Fary emphasizes that many participating brands are female-owned small businesses, allowing celebrities to leverage their platforms to promote emerging brands and entrepreneurs.
Read at ABC7 Los Angeles
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