The incident involving Emmanuel Macron in Hanoi, captured on camera, showcased a playful moment with his wife Brigitte that quickly pivoted into a media spectacle. Initially dismissed by the Elysee Palace as a deepfake, the authenticity of the footage was eventually acknowledged. Macron downplayed the scenario as a lighthearted bickering, emphasizing its triviality amidst pressing global issues. The French media swiftly transitioned to cover the incident, reflecting a complex relationship between personal and public life for political figures, particularly under the scrutiny of modern media.
In a split second, his shock morphs into a smile. He waves, charmingly, at the journalists: he's back in control.
Macron doubled down later during the day, explaining that he and Brigitte were bickering, or rather joking, and that he had been taken by surprise by the cameras.
The Elysee Palace originally claimed that the video was a deepfake, then admitted the scene was real but was simply a moment of closeness.
French political journalists have long applied the bedroom rule to their coverage: what happens in the bedroom, or in romantic relationships more generally, is private.
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