"Since its debut in 2021, The White Lotus has become an unlikely kingmaker in the world of high-end travel. Each season's setting, from Hawaii to Sicily, has enjoyed a measurable boost in desirability, with hotels and destinations finding themselves reframed through the show's glossy, satirical lens. Equal parts escapism and social commentary, the series has proven especially potent in shaping where affluent travelers want to be seen next."
"Set within more than 30 acres of manicured gardens, Château de La Messardière occupies a commanding position above Pampelonne Beach, offering sweeping Mediterranean views that feel tailor-made for television. Originally built in the 19th century as a private estate, the château was later transformed into a grand hotel and is now part of the Airelles Collection, known for restoring historic European properties to exceptional contemporary standards."
HBO confirmed that The White Lotus will film its fourth season in the south of France, with Saint-Tropez at the center. The show's settings have consistently increased desirability for featured luxury destinations since 2021, reframing hotels through a glossy, satirical lens and influencing affluent travel choices. Season Four centers on Château de La Messardière, a hilltop palace hotel overlooking Saint Tropez Bay. The property sits on more than 30 acres of manicured gardens above Pampelonne Beach and was converted from a 19th-century private estate into an Airelles Collection hotel. The hotel offers Michelin-level dining, a Valmont-backed spa, multiple pools, private beach transfers, and high-season rates starting near €1,000.
Read at Elite Traveler
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