""Hello everyone, my name is Loan, I'm 26 years old and today, I'm launching my first live." Lit by a ring light mounted on a tripod and plugged into a top-of-the-line iPhone, the young woman's smile barely concealed her shyness. She knew she would have to overcome it to become, within a month, a professional content creator on TikTok. Next to her, Julien Chaudron, age 32, was more experienced, but he too appeared nervous in front of the dozen viewers watching them live."
"Of course, with its 27.8 million monthly users in France, the Chinese giant ByteDance's social network is mainly known to the general public for its short vertical videos. But its "live" feature represents a major financial windfall, thanks to commissions taken on transactions made by viewers during live sessions. With this in mind, and knowing that TikTok's native e-commerce service, TikTok Shop, would launch in France at the end of March, a handful of incubators have emerged in recent months."
A TikTok Live incubator launched in Paris offering free training to a select group aiming to become professional live hosts and monetize broadcasts. The program operates from the Olyn group's shared offices and is run by the Live'Up agency, which counts nearly 3,000 online talents and officially opened on October 1. Trainees practice using ring lights and high-end smartphones to host live sessions before small live audiences. TikTok has 27.8 million monthly users in France, and its live feature generates revenue through commissions on viewer transactions. The impending launch of TikTok Shop in France has encouraged several incubators to appear.
Read at Le Monde.fr
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