"This year's Davos summit of world leaders took on a new level of importance within the grim international context, but there was only one picture from the event that went viral - Emmanuel Macron wearing his reflective aviator shades indoors. This is, apparently, due to an eye problem, with the president having worn them for much of the past week on medical advice. This prosaic explanation did not, of course, prevent the jokes, memes and conspiracy theories."
"I noticed that - as so often with Macron - the reaction differed sharply between France and the rest of the world. Many of the international readers thought he looked pretty cool, while the French were more likely to say that he looked deeply cringe. But as so often with these moments, it's the internet jokes that are the best bit - I think this one was my favourite."
The Davos summit of world leaders occurred against a backdrop of grim international tensions, yet a single viral image dominated attention: Emmanuel Macron wearing reflective aviator sunglasses indoors. The president reportedly wore the shades on medical advice because of an eye problem, but the explanation did not stop jokes, memes and conspiracy theories. International audiences often viewed the look as cool while many in France described it as cringe. A popular spoof line circulated online, and the French makers of the 650 aviators reported a substantial increase in enquiries, translating the moment into a commercial uptick.
Read at www.thelocal.fr
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