"The scent of butter and flaky crust wafts through a post office in Valence, where director Anthony Richet told AFP he was "quite proud" to be selling the stamps. You can purchase the stamps here. It is one of three locations where the new design was introduced during Tuesday's preview sale, coinciding with the national competition for the best butter croissant in southeastern France. The branch in the south-eastern French city serves 400 customers every day."
""Of the 400 I had yesterday, there were fifty collectors who showed up, some even coming from Lyon," said Richet. "I had a stock of 1,000 stamps available, and on the first day, more than 400 stamps were already gone," he added. Costing €2.10, the croissant-scented stamp can be used for international mail and also features a souvenir print. "It is a symbol of France's influence abroad," Richet said."
La Poste released nearly 600,000 croissant-scented postage stamps honoring the croissant as an emblem of French gastronomy. The scent of butter and flaky crust permeated a Valence post office during a preview sale held at three locations coinciding with a southeastern France butter croissant competition. A Valence branch serving about 400 daily customers drew roughly fifty collectors to the preview, quickly selling more than 400 of an initial 1,000-stock. The stamps cost €2.10, are valid for international mail, and include a souvenir print. La Poste previously issued baguette-scented scratch-and-sniff stamps ahead of the 2024 Paris Olympics.
Read at The Local France
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