"The launch is engineered for maximum hype, even (or maybe especially) during the year's busiest shopping time. Each one of the 10,000 bars is individually numbered and priced at $8.99. Or, in other words, these are designed to sell out instantly. Once they're gone, there's no more. Don't expect a secret stock squirreled away in Hershey, Pennsylvania; this is a one-and-done drop, essentially the chocolate bar version of a sneaker release."
"The bars will be available at 10am on December 4 through Gopuff in New York, Philadelphia and Chicago, but New Yorkers can try their luck in person when the bars hit Hershey's Chocolate World. There will even be a live countdown to the 10am release. Honestly, we can't help picturing the race for a golden ticket in Willy Wonka and the Chocolate Factory, except with a lot more selfie sticks and vocal fry as influencers descend to film themselves"
Hershey's will produce 10,000 Dubai-inspired milk chocolate bars combining classic milk chocolate with creamy pistachio and crispy kadayif. Each bar is individually numbered and priced at $8.99, and the offering is a one-time limited-edition release. The bars will launch at 10am on December 4 via Gopuff in New York, Philadelphia and Chicago, with an in-person drop and live countdown at Hershey's Chocolate World in New York. The launch targets social-media-driven demand from the viral "Dubai chocolate" trend and is positioned as a collectible, high-hype drop designed to sell out quickly.
Read at Time Out New York
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