"The food and beverage industry continues to evolve as consumers demand transparency, quality, and authenticity from their dining experiences. Enter Worthwyld, a groundbreaking restaurant concept that's about to shake up Fort Lauderdale's competitive dining scene with a revolutionary approach to everyday dining. Opening in October 2025 on the prestigious Las Olas Boulevard, this new establishment isn't just another restaurant: it's a manifesto for what modern dining should be."
"David Coba, the creative force who co-founded and served as CEO of European Wax Center, brings his proven track record of building consumer-focused brands to the food and beverage industry. His latest venture represents a natural evolution from his previous success with Myapapaya, demonstrating how hospitality industry leaders are increasingly focusing on holistic wellness experiences. "At Worthwyld, Food Uncompromised™ isn't just our philosophy-it's the heart of everything we do," explains Coba. "We believe real food should be bold in flavor, uncompromising in quality, and rooted in integrity. Every dish is made-to-order, crafted with ingredients chosen not just for freshness, but for the way they make you feel.""
Worthwyld will open in October 2025 on Las Olas Boulevard in Fort Lauderdale as a new restaurant concept focused on transparency, quality, and authenticity. The venture is led by David Coba, who brings experience building consumer-focused brands and a focus on holistic wellness. The restaurant embraces a Food Uncompromised™ philosophy that prioritizes bold flavor, integrity, and made-to-order preparations. The kitchen operates as a genuine scratch kitchen using socially sourced ingredients, eliminates butter, cream, and fried preparations, and prepares all sauces fresh every two days to highlight natural ingredient flavors.
Read at Food & Beverage Magazine
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