
"The idea of a "booze buffet" evokes saturated flashbacks of Applebee's infamous "Dollaritas" (which harmed employees). Perhaps this is why chain buffets rarely serve alcohol. Indeed, it would be neither profitable nor safe for buffets to include alcohol in their "drink as much as you can - after all, you've already paid for it" model, right? This maximum-possible-quantity-confined-to-a-time-limit motif is the reason why bar "happy hours" are banned in several U.S. states."
"Some buffets - like the iconic spread at The Wynn Casino in Las Vegas - have worked this spirited concept into their all-you-can-eat dining experiences. The Wynn's brunch buffet features an "Endless Pour" package that can be purchased as an add-on to a regular brunch buffet ticket. When the buffet switches to dinner, those unlimited mimosas switch to wine, beer, and cocktails."
Unlimited alcohol conflicts with the all-you-can-eat buffet model because patrons can consume large quantities after paying a fixed price, creating safety and profit risks. States ban time-limited discounted drink promotions like happy hours partly for similar concerns. Upscale operations can offer paid add-ons such as "Endless Pour" packages, switching to different alcoholic options at dinner. Lower-end buffets often sell alcohol separately and emphasize drinks because of higher profit margins. Licensing fees, permit costs, and liability exposure further discourage chains from offering unlimited alcohol. Consumer demand exists through bottomless brunches and select casino buffets.
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