"According to a report from The Wall Street Journal (WSJ), a highly concentrated shot of broccoli juice has exploded in popularity at the games this year, with European endurance athletes in sports like cross-country skiing particularly enamored by the liquid supplement. Why? Well, according to the Swedish company Nomio (the brand behind these broccoli shots), the green vegetable contains high levels of compounds called isothiocyanates (ITCs), which it says lowers blood lactate levels."
"Nomio notes that its product contains over six pounds worth of compounds from broccoli sprouts compressed into a tiny 60 milliliter shot. We may prefer a nicely browned piece of roasted broccoli ourselves, but admittedly we aren't trying to ski 50 kilometers. Swedish company Nomio says its broccoli juice shots can help muscles work harder. So, what does Nomio taste like? In speaking with WSJ, Nomio co-founder Emil Sjölander described it as "some combination of wood and Dijon mustard.""
Concentrated broccoli-sprout shots have become popular among 2026 Winter Olympic endurance athletes, notably cross-country skiers. Nomio produces a 60 milliliter shot that compresses over six pounds worth of compounds from broccoli sprouts. The shots contain high levels of isothiocyanates (ITCs), compounds believed to lower blood lactate levels and reduce the burning sensation in muscles during intense exercise. Reduced blood lactate is said to let athletes sustain harder efforts with less pain. The beverage’s taste has been described as a mix of wood and Dijon mustard, suggesting consumption is driven by performance benefits rather than flavor.
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