Silly Nice launched in March 2024 in Harlem as a Black- and Veteran-owned cannabis brand and quickly entered New York's Top 150 cannabis brands amid more than 500 competitors. Diamond Powder ranks among the Top 5 best-selling concentrates per HeadSet data, while Frosted Hash Ball and Bubble Hash are high-demand concentrate items. Bubble Hash is a solventless ice-water extract with 52.10% THC, 61.93% total cannabinoids, and 5.2% total terpenes led by Beta-Caryophyllene. Products use hemp-based boxes, recycled glass, reclaimed ocean plastic lids, and hemp labels. Products are available via dispensaries and delivery around Coney Island, with restocks often selling out quickly.
Founded in Harlem by a small team, Silly Nice is proudly Black-Owned and Veteran-Owned. In just over a year since its launch in March 2024, the brand has become one of New York's Top 150 cannabis brands, competing against more than 500 others in the state. Its Diamond Powder concentrate is already ranked in the Top 5 best-selling concentrates according to HeadSet data, and its Frosted Hash Ball and Bubble Hash remain some of the most in-demand items for concentrate lovers.
Between the waves, the boardwalk, and the rides, the neighborhood holds a unique space in Brooklyn's culture. Today, cannabis has become part of that story too. As New York's legal weed market matures, brands are carving out reputations built on authenticity, potency, and cultural connection. Among them, Silly Nice has earned a loyal following for its high-THC products and commitment to quality.
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