What's the thing with In-N-Out Burger and the number 67?

"Social media is buzzing with reports that the Southern California chain has stopped numbering its orders 67 because the term "six-seven" is meaningful to youthful social media users. The reasons aren't clear, according to Dictionary.com, which declared "6-7" the word of the year in October. The website calls it an example of brainrot slang, meaning it stems for low quality digital media content. Six-seven has no fixed meaning and is a bit of an inside joke to its users, according to news reports. But some sources trace its origins to a 2024 song by rapper Skrilla called "Doot Doot (6-7)" and its use in TikTok videos by 6-foot-7 basketball player LaMelo Ball."

"The 67 ban is a topic of discussion on the Facebook fan page In-N-Out Enthusiasts, where frequent contributor Brandon Arciero posted photos of receipts he saved from a drive-thru at Blue Diamond Road in Las Vegas. "Good thing I started collecting my order # receipts to try and collect them all," he wrote. "I have 2 #67 receipts that are now historical pieces." Comments are frequently supportive of the change at In-N-Out Enthusiasts, noting that restaurant work is hectic and that anything that makes it easier on workers and customers is beneficial."

"At any rate, In-N-Out reportedly retired the number to avoid creating disruptions in its dining rooms when staff called out the order 67. Reddit users noticed the numerical gap and began to speculate about it. News outlets such as SFGate, People and Newsweek picked up the story this week. At press time, In-N-Out had not issued a comment on the matter."

On Dec. 10, In-N-Out Burger opened its first restaurants east of the Mississippi River in Tennessee, with drive-thrus in Antioch and Lebanon. Social media reported that the chain stopped numbering orders 67 because the term "six-seven" carries meaning among youthful social media users. Dictionary.com named "6-7" its word of the year and described it as brainrot slang tied to low-quality digital content. Origins of the term are traced to a 2024 Skrilla song "Doot Doot (6-7)" and LaMelo Ball TikTok videos. In-N-Out reportedly retired the number to avoid disruptions when staff called order 67. Reddit and news outlets noticed the omission, and fan pages posted receipts and supportive comments.

Read at The Mercury News