We Tried the Wicked Cereals

"Think back, if you can, to this time last year, when Wicked-brand products lined shelves near and far. There were Wicked car commercials, makeup collections, and Starbucks drinks. Now? We have Wicked cereal ahead of Wicked: For Good's November 21 release. Not unlike the text of Wicked itself, the flavors demand comparison: Which is better? Which is more, uh, ? When combined, do they form an unlikely but sweet relationship or are they dreaded enemies?"

"The Elphaba Caramel Apple cereal is bright green and looks, frankly, like a wasabi pea. The Glinda Good Berry cereal is cotton-candy pink. Both are Kix-like in appearance and texture. It is clearly a puffed corn, giving both flavors a naturally crunchy bite that absorbs milk readily but slowly. (We tried the cereal with 2 percent milk ... Maybe alternative dairies function a little differently.)"

"I personally have a fondness and nostalgia for Apple Jacks, the Elphaba Caramel Apple is the superior option - neither too sugary or too fake apple, just the right amount of cinnamon and bite to the flavoring. The Glinda Good Berry, on the other hand, is sweet without much of a distinctive flavor, though there's maybe a twinkle of strawberry in the aftertaste. When consumed together in the same bowl, both cereals melt into a kind of vague fruitiness."

Wicked released two cereals: Elphaba Caramel Apple and Glinda Good Berry, timed before Wicked: For Good. The Elphaba cereal is bright green and tastes like a balanced caramel-apple with cinnamon and bite, avoiding excessive sweetness or fake apple notes. The Glinda cereal is cotton-candy pink and very sweet with only a faint strawberry aftertaste, lacking strong distinctiveness. Both are puffed corn, Kix-like in texture, offering a crunchy bite that absorbs milk slowly and does not significantly color the milk. Combined, the two cereals blend into a vague fruitiness. Many testers enjoyed both cereals dry or with milk.

Read at Vulture