"Office snack content is hooking viewers online with captions such as " WIEIAD" (what I eat in a day) and " what I ate at my 8-4," featuring office workers' time-stamped eating schedules. Employees post montages of their morning coffee and breakfast of choice, followed by a time-lapse video of a variety of snacks and beverages consumed at their desk. Some videos have voice-overs, some have light jolly music, and others keep it monotonous, complete with keyboard ASMR."
""Rating everything I ate at the office today," one TikTok creator who works at the tech company Carta posted. First, she helps herself to free coffee, followed by a Cocojune yogurt with blueberries. For lunch, she shows a plate of chicken katsu and a range of beverages, including a lime Diet Coke and a Spindrift. The day ends with a protein bar. Her content frequently racks up hundreds of thousands of views."
Many employed Americans regularly eat at their workstations, often replacing a formal lunch with desk snacks and beverages. Office workers are posting time-stamped montages on TikTok that chronicle morning coffee, breakfast, and a series of snacks throughout the day under captions like WIEIAD and "what I ate at my 8-4." Videos feature voice-overs, upbeat music, monotone keyboard ASMR, and clips of free workplace food. Popular creators rate and close-up their office meals, sometimes highlighting savings from eating at work. The hashtag #wieiad has over 1.1 million TikTok videos spanning corporate snack offerings and homemade lunch packs.
Read at Fast Company
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