""Vernon's legacy in football and beyond is built on relentless pursuit and championship mindset: everything G.O.A.T. Fuel is built to represent," said Rice. "He's more than an athlete; he's a leader who values integrity, hard work, and innovation. With Vernon on board, we're poised to further deepen our cultural presence and build something greater: for athletes, for fans, for everyone chasing their own greatness.""
""I'm honored to stand behind G.O.A.T. Fuel: not just as a former athlete but as a businessman who believes in the power of clean energy and mental resilience," Davis explained. "This brand goes beyond performance; it champions the mindset that greatness isn't exclusive to elite athletes. It's for artists, creators, entrepreneurs, and hardworking people who push themselves every single day to"
G.O.A.T. Fuel, co-founded by Pro Football Hall of Famer Jerry Rice, added former Super Bowl champion Vernon Davis as investor and brand ambassador. The partnership leverages both athletes’ championship mindsets, emphasizing relentless preparation, mental toughness, and peak physical performance. The brand positions its products as cleaner alternatives to traditional energy drink formulations for health-conscious consumers. The collaboration targets consumers beyond professional athletes, including artists, creators, entrepreneurs, and hardworking people pursuing daily excellence. G.O.A.T. Fuel aims to deepen cultural presence and scale within the $75 billion energy drink category through athlete credibility, wellness expertise, and innovation.
Read at Food & Beverage Magazine
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