"The ice cream darling known for luxe scoops and cult favorite flavors recently opened the Van Leeuwen Flavor Lab in Greenpoint, giving aficionados a new way to experience the brand. A hub of innovation, the Flavor Lab offers exclusive small-batch flavors alongside fan favorites, plus special collabs and pop-ups. The Lab launched a frozen yogurt pop-up last week, and if you haven't been by to check it out yet, here's your sign: you can get Van Leeuwen fro-yo for just $1."
"To mark National Frozen Yogurt Day, Van Leeuwen is offering a truly unbeatable deal. This Friday, February 6, you can try their frozen yogurt for $1, toppings included, only at the Flavor Lab. All day long, from open to close, you can experience Van Leeuwen's take on the tasty treat with your choice of two toppings while supplies last. A dollar doesn't get you much these days, so this deal is not one to miss."
"There are only two flavors, but you know they're going to be good. Traditional tart is clean, and tangy, made with organic A2 Bulgarian yogurt, which has a softer acidity and a richer texture than the usual frozen yogurt base. Matcha is made with premium Japanese matcha sourced from Uji. It's earthy and smooth, a bold contrast to sweet toppings."
Van Leeuwen opened the Flavor Lab in Greenpoint as a hub for exclusive small-batch flavors, special collaborations, and pop-ups. The Lab launched a frozen yogurt pop-up offering two daily flavors and rotating toppings. For National Frozen Yogurt Day, the Lab will sell frozen yogurt for $1 with two toppings, available all day Friday, February 6, while supplies last. The flavor options are Traditional Tart made with organic A2 Bulgarian yogurt and Matcha made with premium Japanese matcha from Uji. Topping options include imported butter shortbread, Sicilian pistachio cream with kataifi, fresh passion fruit, berries, and chocolate cookie crumbles. The Flavor Lab is located at 136 Franklin Street in Greenpoint.
Read at Time Out New York
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