"The store, located in Glendale, a suburb of Phoenix, Ariz., offers Mexican and other Latin American staples, including tortillas, pan dulce, agua frescas and ceviches "prepared in small batches throughout the day," according to a statement from the company. The store's carnicería offers marinated meats, and the cremería features queso fresco and cotija. Its hot, cooked meals, popular in the Californian outlets, will also be sold."
"Gomez credited the company's success to its focus on catering to its customer base. "We're humble, we keep to our roots, we listen to our customers, we bring home to them, wherever they're from," Gomez said. For instance, the supermarket offers everything from sushi to freshly-cut fruit served with tajín and chamoy, inspired by fruit vendors, she said. Gomez said the Glendale outpost, one of its smaller locations, has created about 140 full and part-time jobs."
Vallarta Supermarkets opened its first location outside California in Glendale, Arizona, expanding a chain founded in Van Nuys and headquartered in Santa Clarita. The Glendale store offers Mexican and other Latin American staples such as tortillas, pan dulce, agua frescas and ceviches prepared in small batches, alongside a carnicería with marinated meats and a cremería featuring queso fresco and cotija. Hot, cooked meals popular in California outlets are available. The grand opening featured mariachi performances and a grocery giveaway and created about 140 full- and part-time jobs. The company plans roughly five new openings per year and is pursuing further out-of-state expansion while adding California locations.
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