UFC and FoodStory Brands Launch Revolutionary Protein Bar: A New Era in Performance Nutrition - Food & Beverage Magazine

"In an exciting move for the performance nutrition industry, UFC® has announced a groundbreaking partnership with FoodStory Brands (FSB). This collaboration aims to develop a high-performance, nutritionist-backed protein bar that caters not only to elite athletes but also to everyday performance-minded consumers. Set to be unveiled later this year, this initiative promises to elevate the standards of nutrition in the rapidly growing performance nutrition category."

"By combining the UFC Performance Institute's experience working daily with the world's best combat sport athletes and FoodStory's ability to turn bold ideas into high-quality consumer products, we have a powerful combination. This partnership has produced something truly unique that will stand out as a leader in the market and raise the standards for performance nutrition."

"The nutritional landscape is evolving, and consumers are increasingly seeking products that not only support their fitness goals but also enhance their overall health and wellness. The collaboration between UFC and FoodStory Brands taps into this growing demand by developing a protein bar that combines high-quality, functional ingredients with cutting-edge research in sports nutrition."

UFC and FoodStory Brands are partnering to create a nutritionist-backed, high-performance protein bar aimed at elite athletes and everyday performance-minded consumers. The UFC Performance Institute will contribute athlete-driven sports nutrition expertise while FoodStory Brands will apply CPG innovation and product development capabilities. The bar will combine high-quality, functional ingredients with sports-science research and is scheduled for unveiling later this year. The collaboration intends to raise category standards, address growing consumer demand for products that support fitness and overall wellness, and leverage FoodStory's existing brand experience and licensing success to reach health-conscious consumers.

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