"Tony's Chocolonely, the impact company on a mission to end exploitation in cocoa, has teamed up with artist Cj Hendry to create Valentony Shop, a new installation that allows chocolate lovers to receive a mystery-box-like mystery bag, and purchase additional bags for just $1. Each bag contains at least one Tony's bar in one of the many flavors the brand offers, though which one you get will be a mystery!"
"Cocoa farmers work tirelessly at physically demanding jobs, all for less than a dollar a day on average, meanwhile the industry is worth billions. We tell that story everywhere from the manifesto printed inside every wrapper, to the unequally divided design of the bars, to our Only Red and now with this popup. But we wanted to do it in a way that feels as energizing as our brand color and as sweet as our chocolate,"
The Valentony Shop pop-up in Soho offers weekend-only immersive experiences and mystery bags ahead of Valentine’s Day. Tony’s Chocolonely partnered with artist Cj Hendry to let visitors receive a mystery bag and buy extra bags for $1, each containing at least one Tony’s bar in varying flavors. The activation aims to illustrate the cocoa industry’s unequal economics by connecting product design and messaging to farmers’ conditions. Tony’s highlights that cocoa farmers often earn under a dollar per day while the industry generates billions, and uses packaging, bar design, and pop-ups to promote a vision of fairness and sharing.
Read at www.amny.com
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