"The great butter versus mayo debate that's been raging on TikTok just got a game-changing resolution. Tillamook County Creamery Association has partnered with KEWPIE to launch Butternaise, a limited-edition spread that combines the best of both worlds for the ultimate grilled cheese experience. This first-of-its-kind condiment represents more than just a clever mashup: it's a strategic move that showcases how established food and beverage companies are responding to social media-driven food trends and consumer demand for convenience without compromising quality."
"Butternaise isn't just another novelty product. It's an artful blend of Tillamook Extra Creamy Unsalted Butter, newly released KEWPIE Organic Mayonnaise, and zesty spices, specifically formulated to create the perfect golden crust on grilled cheese sandwiches. The collaboration brings together two powerhouse brands: Tillamook, the farmer-owned cooperative founded in 1909, and KEWPIE, the Japanese condiment company that's been perfecting mayonnaise since 1925."
Tillamook and KEWPIE launched Butternaise, a limited-edition spread combining Tillamook Extra Creamy Unsalted Butter, KEWPIE Organic Mayonnaise, and spices to produce an ideal golden crust for grilled cheese. The formulation leverages butter for rich flavor and browning and mayonnaise for even heat distribution and a higher smoke point to reduce burning. Executive Chef Josh Archibald developed the formula as part of the Tillamook gold standard grilled cheese. The product exemplifies brand collaboration to capitalize on social-media-driven food trends and meet consumer demand for convenient, high-quality solutions while driving buzz.
Read at Food & Beverage Magazine
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