"Fiasconaro, Sicily's most famous panettone maker-whose golden, fragrant loaves have been served to popes, gifted to President Joe Biden and even launched into space-is opening its first-ever U.S. pop-up shop at 422 West Broadway. Open daily from October 16, 2025, through January 15, 2026, the new boutique brings a full slice of Sicilian holiday tradition to downtown Manhattan."
"Founded in 1953 in Castelbuono, Sicily, Fiasconaro is still run by the family's second and third generations. Their signature panettoni, naturally leavened with mother yeast and enriched with Sicilian pistachios, citrus and Marsala wine, are celebrated as some of the best in the world. The brand even collaborated with Dolce & Gabbana on a couture-inspired collection, turning the humble bread into a design object."
Fiasconaro, Sicily's famed panettone maker, is opening its first U.S. pop-up at 422 West Broadway in SoHo. The boutique operates daily from October 16, 2025 through January 15, 2026 and showcases traditional Sicilian holiday panettone. The family-run company, founded in 1953 in Castelbuono, uses natural mother yeast and ingredients like Sicilian pistachios, citrus and Marsala wine. Offerings include tastings, curated gift collections, storytelling elements linking Castelbuono's medieval charm to Manhattan, mini Dolce & Gabbana tins, and oversized 10-kilogram "Maximus" loaves priced up to $380. The brand has notable collaborations and high-profile patrons, including partnerships with Dolce & Gabbana and gifts to global leaders.
Read at Time Out New York
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