"Broadway's favorite cookie shop just went full Bravo. Schmackary's, the Hell's Kitchen bakeshop beloved by theater kids, stage stars and tourists who know what's good, is teaming up with Real Housewives of Salt Lake City's Meredith Marks for a cookie that's more luxury lifestyle than late-night snack. For a limited time only, the 45th Street outpost will serve "Make Your Marks," a bite-sized shortbread cookie topped with zesty lemon frosting and (yes, really) a spoonful of Kaluga caviar from Marks' own line. It's buttery, citrusy, salty and the kind of indulgent mashup only reality TV and Broadway could dream up."
"Marks, who is known for her icy one-liners as well as her jewelry designs, said in a release, "I've always believed that luxury should be a little unexpected and what's more unexpected than caviar on a cookie?" She's not wrong. Schmackary's has built its rep on fun, offbeat flavors (think maple bacon, fluffernutter and cereal milk), but this collab takes things to a whole new tier of bougie."
"The cookie made its official debut yesterday, perfectly timed with the season five premiere of The Real Housewives of Salt Lake City , which drops today. At $5.25 a pop, it's probably the cheapest way you'll ever get your hands on Kaluga caviar-though don't expect them to last long. Supplies are limited and if there's one thing Housewives fans know, it's that exclusivity is part of the game. Founded in 2011 by Zachary Schmahl, Schmackary's has become a Broadway institution, pulling long lines for its quirky cookie flavors and cult-y reputation as the "unofficial cookie of Broadway.""
Schmackary's partnered with Meredith Marks to launch 'Make Your Marks,' a limited-edition bite-sized shortbread cookie topped with zesty lemon frosting and a spoonful of Kaluga caviar from Marks' line. The flavor combines buttery shortbread, citrus frosting and salty caviar for an indulgent, unexpected mashup. The cookie debuted at the Hell's Kitchen 45th Street location timed with the season five premiere of The Real Housewives of Salt Lake City. Priced at $5.25, the item offers an accessible way to sample Kaluga caviar and complements Schmackary's reputation for quirky, offbeat cookie flavors.
Read at Time Out New York
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