"The family-owned brand, which traces its origins back more than 350 years to Paris, is unveiling its first-ever New York boutique: a milestone moment for a chocolatier that's long prided itself on marrying old-world craftsmanship with modern indulgence. Located on the sixth floor of Macy's Herald Square, the new shop transforms a corner of the historic department store into a full-fledged chocolate destination, inviting visitors to sample, shop and savor its artisanal creations."
"Bissinger's has long been a quiet legend among chocolate devotees. Founded in the 17th century, the family behind the brand was dubbed "Confiseur Imperial" (Confectioner of the Empire) by King Louis XIV, going on to serve French royalty at the Palace of Versailles. The brand built its reputation on small-batch production and meticulous sourcing, and still hand-pours and packages with the same precision."
Bissinger's Handcrafted Chocolatier will open a first New York boutique on October 28 on the sixth floor of Macy's Herald Square. The family-owned brand traces its origins more than 350 years to Paris and earned the title "Confiseur Imperial," serving French royalty at the Palace of Versailles. The company maintains small-batch production, meticulous sourcing, and hand-pours and packages its chocolates. The boutique features curated displays of signature truffles, bars, and seasonal assortments, tasting stations highlighting textures from silky caramels to dark cacao blends, and a design that pairs gold accents and marble counters with a contemporary Manhattan feel. Opening-day activities include a live dipping station and free samples.
Read at Time Out New York
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