"One of the most underrated short-lived fast food items was Burger King's Flame-Broiled Meatloaf Sandwich. Released in March 1993 during the chain's table service experiment, this sandwich didn't even last a year before being pulled from menus in early 1994. The sandwich consisted of a meatloaf patty served with ketchup and raw onions on a long sesame seed bun. As part of the chain's now-forgotten dinner basket offering, you could substitute the fries for a salad or baked potato."
"While the chain pushed the new menu item through its MTV-inspired BK Tee Vee ads, the demand just wasn't there. Shortly after its release, CEO Jim Adamson decided to scale back the bloated 56-item menu. The new strategy shifted to focusing on just selling burgers to keep up with the competition and reduce the market share loss they'd been experiencing for years."
"It's no surprise that the meatloaf sandwich didn't stick around. Even back then, meatloaf was a love-it-or-hate-it option. Many who find out this was on the BK menu are immediately turned off, but many of those who actually got to try it say it was pretty good for a fast food sandwich. "Bring back these sandwiches and sides!! I would proudly go bankrupt if these came back," states one Redditor, referring to a list that includes the meatloaf sandwich."
Burger King's Flame-Broiled Meatloaf Sandwich launched in March 1993 as part of a table service experiment and was removed from menus in early 1994. The sandwich featured a meatloaf patty topped with ketchup and raw onions on a long sesame seed bun and was offered in a dinner basket allowing substitutions like salad or baked potato. Promotional efforts included MTV-inspired BK Tee Vee advertisements. Low consumer demand and an oversized 56-item menu prompted CEO Jim Adamson to eliminate underperforming items and refocus the chain on core burgers. Public reaction was mixed, with some diners enjoying the sandwich and others initially put off by meatloaf.
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