"In 2024, the National Retail Federation anticipated Americans would spend $11.6 billion on Halloween, and $3.5 billion was on candy alone. This year, when it comes time to spend your hard-earned money on spooky confections, you'll have plenty of choices. Unfortunately, they're not all stellar. We recommend leaving the Twizzlers Lovers variety pack on the shelves. It's all trick and no treat."
"Twizzlers is a very well-known brand, and it's not as though people hate it, but polling from YouGov shows that Twizzlers are the least popular among 10 major brands. One of the problems is the unnatural flavor. Our taste tester admits they love the taste of cherries, but the Cherry Pull 'n' Peels in this variety pack tasted nothing like the real thing."
National Retail Federation anticipated Americans would spend $11.6 billion on Halloween in 2024, with $3.5 billion allocated to candy. The Twizzlers Lovers variety pack contains Cherry Pull 'n' Peel, Strawberry Twists, and Rainbow Twists. The variety pack placed last in a 2025 Halloween candy variety pack ranking. Taste testers and consumer feedback found artificial flavors and an unpleasant aftertaste across the pack. YouGov polling ranks Twizzlers as the least popular among ten major candy brands. Customer comments on retail sites described cherry flavor as tasting like baking soda or flour and said the licorice leaves an odd aftertaste. Rainbow Twists' lemon flavor drew comparisons to cleaning products.
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