Pringles partnered with Wendy's in 2020 to create limited-edition Baconator-flavored Pringles modeled after the Wendy's Baconator sandwich. The chips used a reddish-brown seasoning meant to evoke fresh never-frozen beef, Applewood smoked bacon, American cheese, and ketchup and were packaged in dark cans with Baconator imagery. The product launched for a limited time in U.S. grocery stores and later saw a similar limited release in Canada. Each can contained a coupon code redeemable through the Wendy's app for a complimentary Baconator or spinoff. Consumer responses to the flavor were mixed, with some noting smoky bacon and others differing in impression.
In 2020, Pringles worked with Wendy's to release the Pringles Baconator chips, which were modeled after an actual Wendy's Baconator. Though just a regular chip dusted with a reddish-brown color, the brands promised that one bite would conjure the flavors of Wendy's "fresh, never frozen" beef, Applewood smoked bacon, American cheese, and savory ketchup. The dark colored cans featured an image of Wendy's' well-known Baconator in all of its beefy, bacon-y glory, just in case you forgot what kind of experience you were signing up for.
Beyond the incentive of dipping Pringles Baconator chips into an ice-cold Frosty or layering them on top of an actual Baconator sandwich, another motivation for purchasing a can was that it included a real Wendy's Baconator. Once you purchased the chips, customers could find a coupon code in the can for a complimentary Baconator or one of its spinoffs, such as the Son of Baconator or Breakfast Baconator.
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