"We judged the rolls based on flavor and texture; Martin's golden, buttery profile made other one-note offerings pale in comparison. As we mentioned in our review, "[T]hese potato rolls pack a surprising amount of flavor. There's that normal, yeasty flavor you taste in most types of bread, but there's also an added layer of starchy complexity, probably thanks to the inclusion of potatoes in the recipe," followed by a "buttery quality" for even more "lusciousness.""
"But, sometimes, longstanding favorites earn their enduring popularity status for actually being that good. Such is the case with Martin's Potato Rolls - which, according to the Martin's website, are "The #1 Branded Potato Roll in the United States." In Tasting Table's ranking of seven store-bought hamburger buns, Martin's Potato Rolls left competitors in the dust. Martin's is our go-to brand for all things potato roll and judging by our taste-test, the brand also sweeps the board in the hamburger bun game."
Martin's Potato Rolls combine a golden, buttery profile with added starchy complexity from potatoes, creating more layered flavor than typical buns. Taste tests rated the rolls highly for both flavor and texture, noting yeasty bread notes alongside potato-derived depth and a buttery, luscious quality. The rolls deliver a pleasantly plush mouthfeel while retaining the structural integrity to hold fully loaded homemade burgers. The recipe traces to Pennsylvania Dutch traditions and the packaging reflects that heritage. Fans online praise Martin's as superior to other buns and use the rolls for burgers, chicken sandwiches, and deli-style sandwiches.
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