"The ready-to-drink cocktail market just scored a touchdown with Louisiana State University. The Original Southside, a premium RTD gin cocktail brand, has secured a game-changing partnership with LSU Athletics, bringing craft-quality cocktails directly to the legendary Tiger Stadium. This strategic move represents more than just another stadium beverage deal-it's a blueprint for how premium RTD brands can successfully penetrate the massive college sports market while building authentic regional connections."
"Unlike traditional stadium partnerships that often prioritize volume over quality, this collaboration focuses on delivering a craft cocktail experience that matches the passion and energy of Tiger fans. The premium RTD brand will be available at dedicated bars and prime concession stands throughout Tiger Stadium, ensuring maximum visibility during LSU's home games. With Tiger Stadium hosting over 102,000 fans per game, The Original Southside gains access to one of college football's largest and most devoted fan bases."
The Original Southside, a premium RTD gin cocktail brand, secured a partnership with LSU Athletics to offer craft-quality cocktails at Tiger Stadium. Products will be available at dedicated bars and prime concession stands throughout the venue. Tiger Stadium hosts over 102,000 fans per game, providing access to one of college football's largest and most devoted audiences. The collaboration emphasizes quality-focused, craft cocktail experiences rather than pure volume. The initiative aims to build authentic regional connections and serves as a strategic blueprint for premium RTD brands seeking entry into the college sports market. Meredith Mills-Merrit is founder of The Original Southside.
Read at Food & Beverage Magazine
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