"Picture this: it's the 1960s, the golden age of convenience foods and TV dinners. You're seeing advertisements for canned soups and powdered mixes left and right, treats and meals meant to make your life easier - a life that appears more futuristic by the day. In 1964, famed food brand Kellogg's introduced Pop-Tarts, those sweet strudels perfect for popping in the toaster and enjoying on the go."
"In 1968, riding high on the wave of Pop-Tarts' success, Kellogg's released Danish Go-Rounds, one of 15 vintage snacks no one remembers anymore. Danish Go-Rounds were pastry snacks made of a soft dough and filled with a sweet jam filling, topped with sugar and crumbled icing. The concept was similar to Pop-Tarts, but Danish Go-Rounds were filled with globs of more filling and arranged in a spiral shape,"
1960s convenience-food trends popularized prepackaged snacks and toaster pastries. Kellogg's launched Pop-Tarts in 1964 aimed at children and busy families. In 1968 Kellogg's introduced Danish Go-Rounds as a more adult-oriented alternative. Danish Go-Rounds used soft dough, abundant jam filling, sugar topping, and crumbled icing arranged in a spiral “S” shape. Four flavors included strawberry, blueberry, cinnamon raisin, and brown sugar cinnamon. Marketing promoted Danish Go-Rounds as a bakery-like treat to enjoy with coffee and as a party-friendly pastry. The product was eventually discontinued and faded from mainstream memory.
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