"There wasn't a soul on Instagram who didn't see the eye-poppingly stunning footage of Cake Picnic at the Legion of Honor this past March in San Francisco, where nearly 1,400 colorful cakes were displayed like jewels in conjunction with the museum's Wayne Thiebaud exhibit. At least that's what it felt like for Elisa Sunga - founder of the no-cake, no-entry phenomenon held in local parks - and her flooded inbox. She went from 25,000 to 100,000 followers in a single day."
""Literally the whole world saw that," Sunga recently told SFGATE. "I was already overwhelmed with requests but that one further changed the game and just brought so much more attention from people saying, 'Come bring Cake Picnic over here.' I just love cake so much and want to make it happen for as many people as possible.' Sunga means that."
"Since the March event that sold out in one minute and left hoards of scorned sweets lovers staging delicious dupes, she has taken Cake Picnic on the road, hosting baking blowouts in Los Angeles, San Diego County, New York and even London. And now that Sunga is back on her own turf, she's got major plans: The next San Francisco Cake Picnic, scheduled for Oct. 19 on Treasure Island, is to be the biggest one yet."
Elisa Sunga staged a March Cake Picnic at the Legion of Honor in San Francisco featuring nearly 1,400 colorful cakes displayed alongside the Wayne Thiebaud exhibit. Her Instagram exposure drove follower growth from 25,000 to 100,000 in a day and prompted widespread requests to bring Cake Picnic to other cities. She has hosted events in Los Angeles, San Diego County, New York and London. The next San Francisco Cake Picnic is set for Oct. 19 on Treasure Island with a goal of 2,000 cakes; tickets are free with cake as admission and go live Sept. 10 at 9 a.m. The waitlist already exceeds 7,500. Previous ticket sales sold out in one minute with about 3,000 people vying for 1,000 tickets, leaving many ticketless and upset.
Read at SFGATE
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