"If you're worried about your grocery bill, we've got some good news. It turns out that many of Walmart's Great Value cereals are probably made by the exact same companies that sell the name-brand product, including Kellogg's and General Mills. Reportedly, the Great Value version of the nation's favorite cereal, Cheerios, is very similar to the real thing, for example."
"The true provenance of Great Value cereal has been a topic of discussion for a long time. After all, many of the cereals are almost impossible to tell apart in a taste test. It's unsurprising, then, that when smart shopping sleuths investigated they concluded that Kellogg's and General Mills are probably behind many popular Great Value breakfast favorites. This is backed up by Reddit chatter."
Cereal remains a common breakfast: 70% of households eat it at least once a week and 12% eat it almost every day. Rising grocery prices and shrinkflation have increased interest in cheaper breakfast options. Many Walmart Great Value cereals are likely produced by the same manufacturers as name-brand cereals, including Kellogg's and General Mills, and some Great Value products closely resemble popular name-brand versions. Reddit accounts and consumer sleuthing report that big-brand factories produce store-brand cereals. A study in The Journal of Marketing indicates over 70% of store-brand products are made by national brand manufacturers under private labeling. Choosing Great Value cereals can yield substantial savings.
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