"It invented the pizza box, streamlined the pie-making process to make it faster, and championed the concept of delivery. America's number one pizza chain was already delivering orders two decades before Pizza Hut, and at one point, it was promising its customers they'd receive their order within 30 minutes, or else the pizza would be free. This promise was ultimately nixed in 1993 after a string of car accidents involving Domino's delivery drivers, but the company's laser focus on prioritizing fast delivery remained unchanged."
"Through the decades, Domino's has tested a long line of unique delivery vehicles, some more successful than others. The chain has partnered with car manufacturers and robotics companies worldwide to create the kind of vehicles no other pizza company could claim to have, from self-driving cars to small delivery robots. It has also kept up with modern tech developments, such as drones and e-bikes, integrating them into delivery."
Domino's pioneered multiple operational innovations since the 1960s, including the pizza box, faster pie-making processes, and a strong focus on delivery. The chain once promised a 30-minute guarantee, which was canceled in 1993 after delivery-driver car accidents, yet fast delivery remained a core priority. Domino's tested numerous unconventional delivery vehicles and partnered with carmakers and robotics firms to develop self-driving cars and delivery robots. The company also explored modern options such as drones and e-bikes. Domino's experimentation produced many offbeat delivery approaches, ranging from partnerships with Ford to collaborations with robotics companies like Nuro.
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