The KI NO BI Matcha Tonic: Finally, Someone Makes G&Ts Interesting
Briefly

Japan is unlikely to see its own craft gin boom similar to the one experienced in the 2010s. The historical context shows several notable rises in gin popularity, primarily driven by its low production cost and short process time, requiring no aging. The 18th-century Gin Craze prompted government intervention to control consumption. A resurgence occurred in the mid-20th century with cocktail culture establishing gin as a staple. The 2010s explosion saw bars drastically expand gin offerings to include hundreds of craft options from various producers.
The craft gin movement experienced an explosive rise in the 2010s, with bars dramatically increasing their gin selections, offering hundreds of varieties from diverse producers.
Historically, gin has undergone several booms due to its economical production and quick turnaround, with multiple government acts necessary to control rampant consumption during the Gin Craze.
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