"Buitoni Instant Pizza (aka "Tosterinos") hit the market during the late 1970s, available in cheese, sausage, and pepperoni flavors. What made this toaster pizza special was its unique toppings-catching design. Buitoni's wrapped its cheese and toppings in a protective sheath of dough, like a calzone or a foldover, thereby preventing the gooey accouterment from sliding off during while being heated in a toaster. This PopTart-esque structure made the pie round, flat, and (apparently) unforgettable."
"As one foodie fondly recounts in the nostalgia-centric community forum In the '80s, "This was my favorite thing as a teen. It was a pocket, round flour crust with pizza filling YUMMY! All you did was pop it in the toaster and when it popped up, it was done." Elsewhere online, a Facebook group titled "Please bring back Buitoni's Instant Pizza" boasts 6.6K followers."
"A change.org petition titled "Bring back Buitoni Instant Cheese Pizza from the 80s" similarly calls the company to action: "This pizza was my FAVORITE after school snack growing up in NYC in the 80s. I loved the flavor, consistency and the steam coming out after that first delicious bite." It's unclear exactly when Buitoni Instant Pizza was pulled from stores, but online fans mention enjoying the snack into the 1990s."
Buitoni Instant Pizza launched in the late 1970s as a toaster-ready frozen pie sold in cheese, sausage, and pepperoni flavors. The product wrapped cheese and toppings in a protective sheath of dough, similar to a calzone or foldover, which prevented toppings from sliding off while heating in a toaster. The PopTart-esque, round and flat design made the item convenient and memorable for many Gen-X kids. Dedicated online communities and a Facebook group with thousands of followers express nostalgia and demand its return. A change.org petition similarly calls for a relaunch. The exact discontinuation date remains unclear, though fans recall enjoying it into the 1990s.
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