The Discontinued Dessert-Inspired Pop-Tarts Flavor We Wish Would Make A Comeback - Tasting Table

"Pop-Tarts flavors may come and go, but adoration for some discontinued Pop-Tarts flavors persists in the minds and hearts of fans. Particularly when teased with sporadic releases, audiences have learned to not get too attached to some of these tasty treats. In 2012, Pop-Tarts first delighted lovers of the texture and taste of red velvet with Frosted Red Velvet Pop-Tarts, but the product didn't stick around. Five years later it was tricky to find these packaged red-colored pastries anywhere in stores."

"But much to the delight of shoppers, Pop-Tarts surprised red velvet fanatics in 2020 with a new iteration: Frosted Red Velvet Cupcake, yet these boxes weren't stocked on shelves for long either. These Frosted Red Velvet Cupcake Pop-Tarts were packed with cream, and the icing on top of each piece was speckled with red sugar crystals. "I LOVE red velvet chilled or frozen. Filling goes so thick and creamy. Don't even like red velvet cake, but the pop tart? YES," wrote a fan on Reddit. One year later, in 2021, the red velvet cupcakes-inspired items were again discontinued."

"Those lucky enough to have spotted the flavor when they were released with the cupcake twist admitted to buying several boxes at once to store. Not every taster was thrilled with the flavor of these red velvet-cupcake inspired Pop-Tarts, however. Some confessed that the red velvet flavor failed to live up to expectations. "Not really a red velvet taste," said one Walmart shopper. "They remind me of the hot fudge sundae except the middle isn't as sweet.""

Pop-Tarts launched Frosted Red Velvet in 2012 and reintroduced a Frosted Red Velvet Cupcake variation in 2020, but both offerings were short-lived and later discontinued. The cupcake version featured a creamy filling and icing topped with red sugar crystals. Some shoppers praised the texture and preferred the pastry chilled or frozen, while others felt the flavor did not match true red velvet and compared it to different sweets. Fans often bought multiple boxes when available to stockpile, and the limited releases created recurring excitement and disappointment among collectors and casual buyers.

Read at Tasting Table