"The new-but-old owners want to take Hooters back to its roots, and for them, that means making it family-friendly, doing away with the controversial and revealing uniforms the chain is known for. The orange shorts and white t-shirts remain, but the plan is for the shorts to become more modest, keeping in line with how uniforms looked in the 1980s when Hooters opened."
"Hooters is famous for chicken wings, but despite that, reviews over the years have not always been kind. The wings are often considered inconsistent or average, although we ranked them fairly high amongst other popular chains' wings. In order to address this problem and put the wings front and center again, the chain plans to make all of its wings fresh, no longer using frozen products. That also includes hand-breading the wings according to the original recipe and using AA-grade butter in the wing sauce."
"While the chain dates back to 1983, it began facing financial difficulties even before the COVID-19 pandemic. By the time it made the filing, the company had closed over 125 locations since 2019. A group called Original Hooters LLC, made up of some of the original owners and investors, has taken control of the restaurant again, buying it back during the bankruptcy process with plans to reinvigorate the franchise."
Hooters filed for bankruptcy in early 2025 after years of financial struggles and more than 125 closures since 2019. Original Hooters LLC, composed of some original owners and investors, acquired the chain during the bankruptcy process. The new ownership intends to shift toward a more family-friendly image by making the orange shorts more modest, reflecting 1980s-style athletic shorts, while retaining the white t-shirts and existing tight shirts. The restaurant experience and menu will be revamped with a focus on freshness, including switching to fresh wings, hand-breading to the original recipe, using AA-grade butter in sauces, and simplifying the menu to emphasize quality.
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