"One of the facts about Aldi you should know as a shopper is that most of its products are private label, i.e., made by another company. MOM Brands produces many cheaper alternatives to big brand cereals, just like those in Aldi's Millville line. The most solid link between the two surprisingly comes from a 1998 Centers for Disease Control recall notice for a cereal made by Malt-O-Meal. Specifically, the report correlates cases of salmonella with boxes of Millville Toasted Oats purchased at Aldi."
"However, comparing items sold by both companies reveals intriguing similarities. Malt-O-Meal Coco-Roos and Millville Chocolate Puffs are strikingly alike in terms of appearance, nutritional stats, and ingredients. The same goes for Malt-O-Meal Berry Colossal Crunch and Millville Berry Kids Krunch, as well as Malt-O-Meal Cinnamon Toasters and Millville Cinnamon Crunch Squares. You could argue that these products are merely following the same models set by name brands, but it's easy to see why some believe MOM is Aldi's supplier."
Aldi sells predominantly private-label products, including its Millville cereal line. Many shoppers suspect MOM Brands, formerly Malt-O-Meal, manufactures Millville cereals. A 1998 Centers for Disease Control recall linked salmonella cases to Millville Toasted Oats produced by Malt-O-Meal. Direct comparisons show Malt-O-Meal and Millville products share strikingly similar appearance, nutritional information, and ingredients across multiple SKUs, including chocolate, berry, and cinnamon varieties. Malt-O-Meal originated with a hot cereal in 1919 and expanded into cold cereals in the 1970s. MOM Brands was renamed in 2012, and Post Holdings is mentioned as an owner associated with MOM.
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