Pop Rocks candy was created in 1956 by chemist William A. Mitchell while he was trying to invent a powder for an instant soft drink. Mixing carbon dioxide with sugars resulted in a product that pops in the mouth. After years of testing and rebranding, the candy was released to the public as Pop Rocks and became a massive success for General Foods. Initially successful, it faced challenges due to rumors about its safety, but it managed to endure into a cultural phenomenon.
Pop Rocks candy was created accidentally by chemist William A. Mitchell in 1956 while attempting to devise a formula for an instant carbonated drink, resulting in a candy that pops and fizzes when in contact with saliva.
The initial attempt to market the candy faced challenges, but it became a major success after being branded as Pop Rocks, which earned General Foods millions in profits.
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