The '90s Pizza Hut Menu Item That Went Toe-To-Toe With Little Caesars - Tasting Table

"The year was 1993, and suddenly, folks across the U.S. were experiencing Bigfoot sightings of their own. That year, both Pizza Hut and Little Caesars launched size-forward pizza concepts. Little Caesars' player was the Big! Big! Pizza (which weighed more than four pounds). Pizza Hut's rebuttal to the "more is more" gauntlet was the Bigfoot pie. Domino's later joined the Pizza War with the largest, thickest contender in the trio - the Dominator pie - which was physically too large to fit into customers' cars for carryout."

"A commercial for Pizza Hut's Bigfoot depicts a faux eye-witness newsreel of folks describing a massive unidentified object. "Astronomically big," says a quiver-voiced man with a punk '90s haircut. "When it arrives," booms a horror-movie-style voiceover, "you'd better not be alone" (via YouTube). The Bigfoot was a bonafide party pie, a 12- by 24-inch rectangle comprising two square feet of pizza in 21 slices "on a tasty new crust."

"Pizza Hut's Bigfoot pie was all about novelty and cost-effectiveness (the commercial's tagline even read "Bigfoot from Pizza Hut: A legendary value"). It cost $10.99 for up to three toppings, including delivery - and adjusted for inflation, that's the equivalent of $24.57 in 2025. To further promote the Bigfoot's cinematic B-horror film motif, Pizza Hut rolled out a multi-million dollar marketing campaign that included a free rental at Blockbuster Video, a cartoon sasquatch mascot, and a f"

1993 launched a Pizza War as major chains introduced oversized pies to attract customers. Little Caesars offered the four-pound Big! Big! Pizza; Pizza Hut created the Bigfoot, a 12-by-24-inch, 21-slice rectangular pie on a light sourdough crust; Domino's responded with the Dominator, a thick pie so large it sometimes wouldn't fit in cars. The three chains captured about 48% of the U.S. pizza market. Pizza Hut priced the Bigfoot at $10.99 with up to three toppings including delivery, promoted with cinematic B-horror-themed ads, Blockbuster rental tie-ins, a sasquatch mascot, and extensive marketing spend.

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