TGI Fridays is undergoing a major transformation as part of its 'comeback' following financial difficulties and restaurant closures. The initiative includes a substantial brand reset, updating half of its dishes, and revamping 70 percent of its grill items to enhance flavours and customization. Additionally, the brand aims to reconnect with its Americana roots by reintroducing features like photo booths and candyfloss machines. To promote the relaunch, TGI Fridays is offering diners a voucher for a free meal if they order from the menu during Independence Weekend.
TGI Fridays is launching a 'comeback' initiative after a significant upheaval, including a rescue deal and a comprehensive brand reset with updated menu items.
The restaurant chain's efforts include updating half of its dishes, revamping 70 percent of grill items, and reintroducing iconic Americana features like photo booths.
To celebrate the relaunch, TGI Fridays plans to offer diners a voucher for a free return meal if they order during Independence Weekend.
The full brand reset initiative aims to enhance flavours and customization, while reconnecting with its American cultural heritage to attract customers.
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