"Starbucks Japan has long known how to turn limited-time drinks into cultural moments, and its latest comeback proves the point. The Kyoto Matcha Latte has officially returned, this time with a richer profile and a nod to its history. Originally debuting back in 2008, the drink resurfaces in celebration of the 20th anniversary of Starbucks' pre-made beverages - a milestone that shows just how far the coffee giant's ready-to-go offerings have come."
"Japan's obsession with matcha isn't a trend; it's a way of life. Starbucks Japan has always leaned into that heritage, and the Kyoto Matcha Latte is perhaps its most iconic expression of the green tea craze. For this re-release, the company stuck to its original formula of milk and matcha but cranked up the concentration of the powdered green tea. The result? A drink that's bolder, creamier, and more authentically Kyoto in its flavor profile."
Starbucks Japan relaunched the Kyoto Matcha Latte, returning the drink that debuted in 2008 with increased matcha concentration for a bolder, creamier, more authentic Kyoto flavor. The drink keeps its original milk-and-matcha formula while intensifying powdered green tea to enhance taste. The beverage retains the green-on-green visual aesthetic as a deliberate nostalgic callback to the original launch. The relaunch marks the 20th anniversary of Starbucks' pre-made beverages and underscores the growth of ready-to-drink offerings globally. Starbucks Japan's blending of Western coffee culture with Japanese flavors continues to shape the brand's identity and influence product innovation.
Read at stupidDOPE | Est. 2008
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